Same Old, a vintage apparel brand with roots in both NYC and Paris, aimed to reflect its commitment to authenticity and timeless style. The goal was to create a logo that exudes a worn-in, well-loved feel, capturing the brand’s genuine character.

The design approach focused on embodying the brand’s chic, effortless essence through minimalist branding guidelines. This strategy ensures that the garments and photography take center stage, imparting a timeless, editorial quality to the brand.