Coco Cafe sought to embody its warm, inviting atmosphere through a brand identity that is sleek, modern, and approachable. The goal was to create a visual identity that feels both sophisticated and friendly, incorporating playful elements into the logo and illustrations seamlessly integrated throughout the brand.

The design approach was rooted in capturing the essence of the cafe's ambiance, ensuring that the visual experience reflects what it feels like to be inside the space. This strategy not only brings the cafe’s atmosphere to life but also helps distinguish it from competitors by emphasizing its unique, welcoming vibe.