La Fleur, a cherished community staple for over 20 years, sought a brand revamp that blended timeless elegance with a modern twist.

The new identity draws from the artistry of their floral arrangements, with typography in the primary logo mirroring the organic formation of the bouquets.The color palette achieves a balance between harmony and chaos, combining neutral tones with vibrant accents for a touch of energy. Brand imagery embraces a contemporary aesthetic, providing a fresh, modern feel while honoring the brand's rich legacy.