Developed content across various media platforms to drive traffic and sales to Olay's website. Art directed Olay’s Instagram feed, designing and strategizing content based on a content calendar, and created assets for both paid and organic digital platforms, including Email/SMS, campaigns, web design, and social media.

Produced organic content for real-time insights, adapting strategies based on audience reactions to enhance engagement. Crafted high-volume, precise content leveraging cultural insights and platform expertise, while utilizing diverse creative skills such as design, video editing, and copywriting.